Module 3: International Marketing
This module introduces basic marketing concepts and the principles and practices of international marketing, all while looking at the part played by culture in the sales process. You will learn to interpret the market environment, carry out appropriate research, analyse information accurately and devise effective marketing plans for the international environment.
By the time you have finished this module you will be able to:
- Demonstrate the impact of a range of significant economic conditions on international trade.
- Understand the range of economic measures currently active in a country context.
- Understand the main features of law relating to international trade.
- Assess third-party actions from a legal viewpoint
- Tutor: Debora Abadi
- Tutor: Kevin Shakespeare